Roquerol Hostels

Roquerol Hostels: Branding and Visual Identity by marlon branding

At marlon branding, we have created the identity for Roquerol Hostels. Its name defines a bird that adapts to all environments. This concept is the core of the brand. Therefore, we designed a logo that radiates naturalness, proximity, and its own unique character.

Branding that lives within the space

First, our goal was for the identity to live beyond the screen. At marlon branding, we applied pure Branding to the facade, windows, and banners. The entire visual language is coherent and perfectly integrated into the physical space. In this way, the brand is not just seen; it coexists with the user.

Simplicity and personality in every detail

Additionally, the experience is built through every interior decision. We worked to ensure that even the smallest detail stays consistent with the brand. Roquerol is an easy-going hostel where simplicity is a strategic choice. Finally, we created a functional space where everything flows effortlessly to make you feel at home.