POSA COLOR AL DRAC!

St. George is the party, the day of the lovers and a symbol in Catalonia. Espai Girones proposes DYNAMIC CENTER through a CREATIVE, ORIGINAL and EASY DYNAMIC where everyone wins –customers, center, stores.
The concept revolves around the opinion we have about love.
From here, we propose a DIFFERENT EXPERIENCE for all.
We place in a space of the shopping center a GREAT MURAL with an illustration related to St. George. We chose THE DRAGON, a very symbolic and identifying element for everyone.
Around the large mural, two vases full of roses to give to the participants. The idea was for the public to participate by expressing the degree of identification with phrases written on the great mural. They thought they were hooking up some colorful pieces on the mural. Each color represented whether you felt TOO MUCH, ENOUGH or JUST A LITTLE identified with the phrase.
COLOR THE DRAGON!
Once they had participated with the mural, they were proposed A CHALLENGE! If they accept the challenge, they would enter into a draw. Each person was given a free rose, but the winning person/person will take 234 chocolate saloons.
CHALLENGE: Represent a love scene from a movie and share it to social media (photo or video)